How social media changed crisis management
Social media has rewritten crisis management, turning scandals viral and forcing politicians to choose authenticity over spin.
Adapting campaigns for a fragmented media ecosystem
It has never been harder to get through to Canadians. Canada’s political sphere is increasingly fragmented, where traditional paths to public engagement have been splintered into micro-communities, social media platforms, and niche influencers. No single message reaches everyone and successful campaigns must navigate through these niche communities and platforms to rally support for their message. […]